Question 1

Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid
A)behavioristic segmentation.
B)geodemographic segmentation.
C)market density analysis.
D)demographic segmentation.
E)geographic segmentation.

Accepted Answer

PRIZM and Acorn are both geodemographic systems that provide companies with information on neighborhoods based on demographics, lifestyle, and other factors. This information can then be used to segment the market based on geographic location and demographic characteristics, making it easier for companies to target specific consumer groups and tailor their marketing strategies accordingly. Therefore, the best choice is geodemographic segmentation (B).

Question 2

A marketer that targets customers based on marital status and the presence and age of children is using
A)behavioristic segmentation.
B)lifestyle variables.
C)psychographic variables.
D)family life cycle.
E)phase of life segmentation.

Accepted Answer

The marketer is using family life cycle segmentation by targeting customers based on their marital status and the presence and age of children. This segmentation approach recognizes that individuals go through predictable stages and events in their lives that can impact their purchasing behaviors, and the family life cycle is one such framework that marketers use to understand these changes.

Question 3

Zerex markets its radiator liquid to different markets; one as a coolant and the other as antifreeze. Which of the following segmentation variables is Zerex most likely using?
A)Demographic
B)Psychographic
C)Environmental
D)Geographic
E)Behavioristic

Accepted Answer

Zerex is most likely using geographic segmentation as it is marketing its radiator liquid as a coolant and antifreeze to different markets, which are likely located in different geographic regions.

Question 4

Which of the following products is least likely to be segmented according to stages in the family life cycle?
A)Single-family homes
B)Cars and SUVs
C)European vacations
D)Soft drinks
E)General Electric appliances

Accepted Answer

Soft drinks are consumed by people of all ages and life stages and are less likely to be segmented by the family life cycle. In contrast, single-family homes, cars and SUVs, European vacations, and General Electric appliances are all commonly segmented by the family life cycle.

Question 5

Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through
A)U.S.Census Bureau information.
B)geographic segmentation variables.
C)geodemographic segmentation.
D)climate information.
E)psychographic segmentation.

Accepted Answer

Geodemographic segmentation uses a combination of geographic and demographic factors, including income and age range, to identify specific markets. Additionally, this segmentation approach considers lifestyle characteristics, such as participation in extreme sports, which make it the best choice for Justin Franklin's company to locate potential markets for their products or services.

Question 6

Micromarketing is
A)a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B)developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
C)marketing efforts that are tightly controlled by high-level executives in the organization.
D)a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
E)creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Accepted Answer

Micromarketing refers to a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.

Question 7

Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?
A)Micromarketing
B)Population
C)Market density
D)MSA
E)PMSA

Accepted Answer

The segmentation variable concerned with the number of potential customers in a certain area of land is called market density. This is important because serving areas with high market density may require different strategies than serving areas with low market density. Micromarketing focuses on individual consumers or households rather than geographic areas. Population, MSA (Metropolitan Statistical Area), and PMSA (Primary Metropolitan Statistical Area) are not specifically related to market density.

Question 8

Which of the following products is most likely to have its market segment based on age?
A)Nike shoes
B)Lipton Iced Tea
C)Bic pens
D)Legos
E)Carpet

Accepted Answer

Legos are most likely to have a market segment based on age. Legos are a toy that is generally targeted towards children, specifically those who are old enough to safely play with small, choking hazard-sized pieces. Therefore, the market segment for Legos is likely to be based on age, specifically children. The other products listed may have market segments based on other factors such as gender, lifestyle, or occupation, but not necessarily age.

Question 9

Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.
A)demographic
B)psychographic
C)sociographic
D)behavioristic
E)geographic

Accepted Answer

Kelly's Kids is segmenting its market based on demographic variables, such as age of children and income level of families.

Question 10

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?
A)Demographic
B)Geographic
C)Psychographic
D)Product-related
E)Education

Accepted Answer

TimeWarner Cable is using demographic segmentation variables based on age, gender, or income.

Question 11

Family life cycle is most typically based on
A)income.
B)geographic location.
C)marital status and age of children.
D)occupation.
E)buying power.

Accepted Answer

Family life cycle is typically based on the marital status and age of children as these factors greatly impact family dynamics, household needs, and consumption patterns. The family life cycle is often divided into stages such as newlyweds, the birth of the first child, raising children, launching adult children, empty nest, and retirement. Each stage brings different needs, challenges, and opportunities for families, which can impact their consumer behavior and preferences.

Question 12

Subaru is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?
A)Gender and age
B)Geographic location and family life cycle
C)Income and geographic location
D)Family life cycle and income
E)Geographic location and gender

Accepted Answer

The best variables for segmenting the market for a new seven-passenger van with all-wheel drive are geographic location and family life cycle. Geographic location is important because consumers in different regions may have different weather and terrain conditions that would make all-wheel drive a more attractive feature. Family life cycle is important because the primary target market for a seven-passenger van is families with children, and their needs and preferences for vehicles will vary depending on their life stage (e.g. newlyweds, families with young children, families with teenagers).

Question 13

Population density and city size are ____ variables used for market segmentation.
A)geographic
B)demographic
C)psychographic
D)environmental
E)geodemographic

Accepted Answer

The answer of Population density and city size are ____...

Question 14

Cosmopolitan magazine, Car and Driver magazine, Secret deodorant, and Axe body wash are all products whose marketers have used segmentation based on
A)behavior.
B)psychographics.
C)product use.
D)gender.
E)income.

Accepted Answer

The answer of Cosmopolitan magazine, Car and Driver magazine, Secret...

Question 15

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on
A)income.
B)age.
C)preferences.
D)geographic considerations.
E)family life cycle.

Accepted Answer

The answer of If Campbell were to offer single serving...

Question 16

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.
A)demographic
B)psychographic
C)geographic
D)family life cycle
E)product use

Accepted Answer

Gillette segmented the market based on gender, which is a demographic variable. They created a razor specifically for women based on the assumption that women have different shaving needs than men. Demographic variables usually include age, gender, income, education level, and occupation, among others.

Question 17

Segmentation variables are usually grouped into four categories:
A)demographic, geographic, religion, and income.
B)geopolitical, income, behavioristic, and psychographic.
C)attitudes, lifestyles, behaviors, and gender.
D)geographic, demographic, psychographic, and attitudes.
E)demographic, geographic, psychographic, and behavioristic.

Accepted Answer

The four categories of segmentation variables are demographic (age, gender, income, etc.), geographic (region, climate, urban/rural, etc.), psychographic (personality, values, lifestyle, etc.), and behavioristic (purchasing behavior, brand loyalty, usage rate, etc.). The options A, B, and C either include incorrect categories or exclude important ones. Option D is close, but does not include behavioristic segmentation. Therefore, the best answer is E, which includes all four categories.

Question 18

Which of the following is not one of the major categories of consumer market segmentation variables?
A)Demographic characteristics
B)Geographic variables
C)Psychographic dimensions
D)Situational variables
E)Behavioristic characteristics

Accepted Answer

Situational variables are not one of the major categories of consumer market segmentation variables. The major categories of consumer market segmentation variables are demographic characteristics, geographic variables, psychographic dimensions, and behavioristic characteristics. Situational variables refer to factors that influence consumer behavior in a specific situation, such as time of day, location, or occasion, but they are not considered a major category of market segmentation variables.

Question 19

Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) base for market segmentation of its catalog division?
A)behavioristic; geographic
B)geographic; demographic
C)demographic; psychographic
D)environmental; demographic
E)geographic; behavioristic

Accepted Answer

The answer of Alpine Ski Shops is looking for new...

Question 20

Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of the use of
A)market density.
B)demographic segmentation.
C)behavioristic segmentation.
D)environmental segmentation.
E)micromarketing.

Accepted Answer

Micromarketing involves tailoring marketing strategies to meet the specific needs and preferences of individual customers or smaller, more specific groups. Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of micromarketing techniques that focus on reaching specific, targeted groups of customers. Market density, demographic segmentation, behavioristic segmentation, and environmental segmentation are broader market analysis concepts that may inform or influence micromarketing strategies, but they are not themselves examples of micromarketing.

Quiz 6: Target Markets: Segmentation and Evaluation

Systems such as PRIZM and Acorn provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid

A marketer that targets customers based on marital status and the presence and age of children is using

Zerex markets its radiator liquid to different markets; one as a coolant and the other as antifreeze. Which of the following segmentation variables is Zerex most likely using?

Which of the following products is least likely to be segmented according to stages in the family life cycle?

Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through

Micromarketing is

Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?

Which of the following products is most likely to have its market segment based on age?

Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?

Family life cycle is most typically based on

Subaru is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?

Population density and city size are ____ variables used for market segmentation.

Cosmopolitan magazine, Car and Driver magazine, Secret deodorant, and Axe body wash are all products whose marketers have used segmentation based on

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

Segmentation variables are usually grouped into four categories:

Which of the following is not one of the major categories of consumer market segmentation variables?

Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) base for market segmentation of its catalog division?

Retail-site location analyses, unique product offerings, and special advertising campaigns are all examples of the use of