Which of the following statements about blogs is most accurate?
A)Blogs are always written by just one person.
B)Marketing firms are looking closely at blogs because blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.
C)Although wikis allow visitors to leave public comments, blogs do not.
D)Almost all blogs on the Web are active, meaning that posts were published within three months.

Question

Which of the following statements about blogs is most accurate? 
A)Blogs are always written by just one person.
B)Marketing firms are looking closely at blogs because blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.
C)Although wikis allow visitors to leave public comments, blogs do not.
D)Almost all blogs on the Web are active, meaning that posts were published within three months.

Quizplus · Accepted Answer

Marketing firms are interested in blogs because they can provide fast and inexpensive consumer feedback. The other statements are incorrect: A is not true as blogs can be written by multiple people, C is not true as blogs do allow public comments, and D is not true as there are likely many inactive blogs on the web.

Which of the Following Statements About Blogs Is Most Accurate