The choice of the most relevant marketing metrics should be made in the light of the need to:
A) track performance relative to alliances.
B) track performance relative to suppliers.
C) track performance over investment capabilities.
D) measure performance relative to strategy.

Question

Quizplus · Accepted Answer

The most relevant marketing metrics should be chosen in order to measure performance relative to strategy, as this would allow for the evaluation of whether or not the marketing efforts are aligned with the overall strategic goals and objectives of the organization. Metrics related to alliances, suppliers, or investment capabilities may be important to track, but they are not the primary drivers of marketing success.

The Choice of the Most Relevant Marketing Metrics Should Be