The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time.
A) vertical assessment
B) balanced scorecard
C) strategic marketing audit
D) benchmarking

Question

The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time. 
A) vertical assessment
B) balanced scorecard
C) strategic marketing audit
D) benchmarking

Quizplus · Accepted Answer

The Answer is B

The _____ Approach Allows Consideration of Specific Activities Which Will