Value using _____ consists of the financial savings and gains provided to customers due to purchase of the firm's brand instead of competitors' brands.
A) customer value mapping
B) economic value modeling
C) user lifetime value
D) customer value proposition

Question

Quizplus · Accepted Answer

Economic value modeling is the process of calculating the financial benefits that customers get from purchasing a firm's brand rather than a competitor's. This includes identifying cost savings as well as gains in efficiency, productivity, and revenue.

Value Using _____ Consists of the Financial Savings and Gains