The core issue in pricing is finding out what value requirements (benefits-costs) the buyer places on the product or brand.

Question

Quizplus · Accepted Answer

The statement is true. Pricing is about determining the value that the buyer places on a product or brand through analyzing the benefits and costs associated with it. This helps in setting a price that reflects the value that the buyer perceives, and is willing to pay for the product or brand.

The Core Issue in Pricing Is Finding Out What Value