Which of the following factors favors direct distribution by the manufacturer?
A) Simple product/application
B) Large number of geographically concentrated buyers
C) Opportunity for competitive advantage
D) Small and frequent purchases
Correct Answer:
Verified
Q4: A primary feature of a vertical marketing
Q5: Which of the following value-added activities would
Q6: Relationships between the conventional channel participants are
Q7: _ is defined as the group of
Q8: Buying and selling activities by marketing intermediaries
Q10: A conventional distribution channel offers little opportunity
Q11: Consumer-products manufacturers often direct advertising to _to
Q12: Large producers with extensive capabilities and resources
Q13: The _ of distribution is a group
Q14: Which of the following value-added activities helps
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