Buying and selling activities by marketing intermediaries reduce the number of transactions for producers and end-users.

Question

Quizplus · Accepted Answer

Marketing intermediaries such as wholesalers and retailers consolidate the demand of multiple end-users and purchase in bulk from producers, reducing the number of transactions for both parties. Similarly, intermediaries also reduce the number of transactions for end-users by aggregating the supply from multiple producers and offering a diverse range of products in one place.

Buying and Selling Activities by Marketing Intermediaries Reduce the Number