The _____ strategy follows the logic that buyers who are offered alternatives may increase their total purchases of a brand.
A) variety-seeking
B) mass customization
C) microsegmentation
D) macrosegmentation

Question

Quizplus · Accepted Answer

The variety-seeking strategy aims to encourage consumers to try out different offerings from a brand, which in turn may lead to increased overall purchases. This strategy is often employed in the context of product line extensions where customers are offered multiple options within a category, such as different flavors or sizes. Mass customization, on the other hand, involves tailoring products to individual customer preferences, while microsegmentation and macrosegmentation involve identifying and targeting specific subgroups of consumers based on various criteria.

The _____ Strategy Follows the Logic That Buyers Who Are