Which of the following segment of consumers do not base purchase decisions on a brand's global attributes,and judge them on the same criteria they use for local brands?
A) Global Citizens
B) Global Dreamers
C) Antiglobals
D) Global Agnostics

Question

Quizplus · Accepted Answer

Global Agnostics do not base their purchase decisions on a brand's global attributes. They judge products on the same criteria they would use for local brands, such as price, quality, and convenience, rather than the brand's global or local identity.

Which of the Following Segment of Consumers Do Not Base