The ______ variables divide a market into segments according to the buyers' age,income,education,and other such characteristics.
A) use situation
B) buyers' needs and preferences
C) demographic
D) purchase-behavior

Question

The ______ variables divide a market into segments according to the buyers' age,income,education,and other such characteristics. 
A) use situation
B) buyers' needs and preferences
C) demographic 
D) purchase-behavior

Quizplus · Accepted Answer

Demographic variables divide a market according to key characteristics such as age, income, education, gender, and other personal information. These variables are highly useful for market segmentation because they can provide insights into the buying habits and behaviors of different consumer groups. Factors such as age and income can impact whether a consumer is interested in certain products, how much they are willing to pay for products, and the overall buying behaviors that they exhibit.

The ______ Variables Divide a Market into Segments According to the Buyers