_____ issues are concerned with the marketing program changes needed to reach segment targets with advertising,promotions,and distribution systems.
A) Strategic segmentation
B) Managerial segmentation
C) Operational segmentation
D) Audience management

Question

_____ issues are concerned with the marketing program changes needed to reach segment targets with advertising,promotions,and distribution systems.
A) Strategic segmentation
B) Managerial segmentation
C) Operational segmentation
D) Audience management

Quizplus · Accepted Answer

Operational segmentation is concerned with making the necessary changes in the marketing mix, such as advertising, promotions, and distribution systems, to reach the target segments effectively. Strategic segmentation is concerned with identifying and selecting target segments based on their attractiveness and fit with the company's goals and resources, while managerial segmentation is concerned with allocating resources and deciding on the best marketing strategies for each segment. Audience management is not a recognized term in segmentation.

_____ Issues Are Concerned with the Marketing Program Changes Needed