Under which of the following conditions is the product mix advantage as a basis of product differentiation the least difficult to duplicate?
A) when the base of a product mix advantage is a common customer
B) when the mix of products is highly integrated with each other
C) if each of the products in a product mix has unique features
D) if a firm brings a series of products to market

Question

Quizplus · Accepted Answer

When the base of a product mix advantage is a common customer, it is easier for competitors to duplicate the mix because they can target the same customer base with similar products.

Under Which of the Following Conditions Is the Product Mix