Which of the following bases of product differentiation is usually costly to duplicate?
A) product features
B) links with other firms
C) reputation
D) product mix

Question

Quizplus · Accepted Answer

Reputation is usually costly to duplicate because it takes a long time to build and requires consistent delivery of high-quality products or services, exceptional customer service, and positive relationships with stakeholders such as customers, employees, suppliers, and communities. Competitors cannot simply copy or imitate a company's reputation overnight or through one-off actions. Reputation also creates a strong brand image, brand loyalty, and a competitive advantage in the marketplace. In contrast, product features, links with other firms, and product mix can be relatively easier and faster to duplicate or improve upon.

Which of the Following Bases of Product Differentiation Is Usually