According to David Ogilvy, ten times as many people read the headline of an ad compared to the body copy.
Correct Answer:
Verified
Q57: Testimonials in commercials can come from a
Q58: To be successful, a direct-response commercial must
Q59: The style of TV ad that is
Q60: A radio script includes
A) conversation, sound effects
Q61: When it comes to television, a weak
Q63: Copy and illustrations for interior transit advertising
Q64: Subheadlines are a mandatory component of a
Q65: The insert layout is a visual illustration.
Q66: Video advertising is not for traditional-style advertisers
Q67: In print advertising, the central idea is
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