Testimonials in commercials can come from a variety of sources, including
A) celebrities
B) animated characters like the Pillsbury Doughboy
C) products
D) hit music
E) famous athletes
Correct Answer:
Verified
Q52: Recently, the 15-second TV commercial has become
Q53: Traditional media are considered static while the
Q54: Rich media are ads that
A) are less
Q55: The post-production stage of the commercial involves
A)
Q56: On the web, people sweep the text
Q58: To be successful, a direct-response commercial must
Q59: The style of TV ad that is
Q60: A radio script includes
A) conversation, sound effects
Q61: When it comes to television, a weak
Q62: According to David Ogilvy, ten times as
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