Audience fragmentation is the result of several factors, including
A) increased magazine readership
B) new digital channels
C) the lack of specialty networks
D) text-messaging
E) MP3 players

Question

Quizplus · Accepted Answer

Audience fragmentation refers to the splitting of an audience into smaller, more specific groups due to a variety of factors such as the emergence of new digital channels. The other options do not directly relate to audience fragmentation or do not have a significant impact on it.

Audience Fragmentation Is the Result of Several Factors, Including