For advertisers with precisely defined target markets, the use of television is wasteful because
A) it offers creative flexibility
B) the message will reach many outside the target
C) commercials are placed in a cluster
D) programs are only compatible with specific audiences
E) spots can be purchased from individual stations

Question

Quizplus · Accepted Answer

Television advertising reaches a broad audience, which means that a message may reach people who are outside the target audience. This can lead to a wastage of advertising resources since only a small percentage of the audience being reached is likely to be interested in the product or service being advertised.

For Advertisers with Precisely Defined Target Markets, the Use of Television