In terms of marketing communications, the nature of the product (the degree of uniqueness) can influence the amount of money spent on
A) advertising
B) product development
C) market research
D) strategic alliances
E) distribution

Question

Quizplus · Accepted Answer

The degree of uniqueness of a product can significantly influence the amount of money spent on advertising. Unique products may require more extensive advertising to educate the market and create awareness due to their novelty.

In Terms of Marketing Communications, the Nature of the Product