The media schedule is normally presented in a calendar format. This is referred to as a(n)
A) assortment strategy
B) CPM
C) blocking chart
D) flight
E) funnel

Question

Quizplus · Accepted Answer

The blocking chart is a calendar format that shows when and where specific media will be used throughout the campaign period. It allows for easy visualization of the media schedule and ensures that there is no overlap or gaps in coverage.

The Media Schedule Is Normally Presented in a Calendar Format