A "skip schedule" is when advertisers
A) purchase media time and space in a uniform manner
B) change from one agency to another
C) sell products at a seasonal time of the year
D) purchase media time and space on an alternative basis
E) launch a new product

Question

Quizplus · Accepted Answer

A "skip schedule" refers to purchasing media time and space on an alternative basis. Instead of buying ad space or time consistently, advertisers might opt to skip certain slots or dates altogether to save money or test the effectiveness of their ads in different time slots. This approach can also create a sense of urgency among consumers, as they learn to anticipate when a particular ad will air.

A "Skip Schedule" Is When Advertisers