When a target market can be narrowly defined by a common characteristic, advertisers use a selective coverage plan with
A) a roadblock
B) continuity
C) an even schedule
D) a shotgun strategy
E) a rifle strategy

Question

Quizplus · Accepted Answer

A selective coverage plan that targets a narrowly defined market is best served through a rifle strategy, which is highly focused and specific in reaching a particular audience. A shotgun strategy, on the other hand, casts a wide net and is not selective. Roadblock, continuity, and an even schedule refer to scheduling strategies and are not specific to targeting a particular market.

When a Target Market Can Be Narrowly Defined by a Common