In advertising, "continuity" is
A) the length of time required for a medium to be effective
B) the total audience reached by the media plan
C) measured by gross rating points
D) purchasing media in blocks
E) management's commitment to the campaign

Question

Quizplus · Accepted Answer

Continuity in advertising refers to the length of time an advertisement runs or the schedule of the advertising campaign to ensure consistent exposure over a period.

In Advertising, "Continuity" Is