The total, unduplicated audience potentially exposed one or more times to an advertiser's messages during a given time period is referred to as
A) reach
B) impressions
C) continuity
D) flexibility
E) frequency

Question

Quizplus · Accepted Answer

The term that defines the total, unduplicated audience potentially exposed one or more times to an advertiser's messages during a given time period is reach. Impressions refer to the number of times an ad is presented to the audience, continuity is the consistent and reliable presence of an ad over time, flexibility refers to the ability to adapt to changing circumstances, and frequency is the number of times an individual within the target audience is exposed to the ad.

The Total, Unduplicated Audience Potentially Exposed One or More Times