When Stratasys began making 3D printers in 1988, the future of this new invention was unknown but expected to grow. Stratasys was one of a handful of producers of these printers. According to the BCG matrix, Stratasys was a ________.
A) cash cow
B) question mark
C) dog
D) star

Question

Quizplus · Accepted Answer

According to the BCG matrix, a question mark represents a business unit with low market share in a high-growth market. Since the future of 3D printing was uncertain and expected to grow when Stratasys began making printers, it can be categorized as a question mark.

When Stratasys Began Making 3D Printers in 1988, the Future