In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.
A) star
B) dog
C) cash cow
D) question mark

Question

Quizplus · Accepted Answer

A business unit that has a high anticipated growth rate but a low market share is known as a question mark in the BCG matrix. This type of business unit requires further analysis to determine whether it has the potential to become a star or should be divested as a dog.

In the BCG Matrix, a Business Unit That Has a High