Prospecting and cold calling are interchangeable terms.

Question

Quizplus · Accepted Answer

While both prospecting and cold calling are related to generating leads and new business opportunities, they are not interchangeable terms. Prospecting is the process of identifying potential customers or clients and determining their needs, interests, and suitability for your product or service. Cold calling, on the other hand, is a specific tactic for making contact with prospects – typically by phone or email – with the goal of scheduling a meeting or conversation.

Prospecting and Cold Calling Are Interchangeable Terms