Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) usage occasions
B) psychographic
C) needs
D) demographic
E) geotargeting

Question

Quizplus · Accepted Answer

This type of segmentation is known as usage occasions segmentation, which focuses on the specific times and situations when consumers use or purchase a product. This can include when they get the idea to buy, when they actually make the purchase, and when they use the item. This type of segmentation can help companies tailor their marketing messages and promotions to specific times when consumers are most likely to be interested in their products.

Which Type of Segmentation Centers on the Use of the Word