________ is a well-known system based on psychological traits that correlate with consumer behavior. It divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications.
A) VALS™
B) Decitica
C) AIO
D) PRIZM
E) NAICS

Question

Quizplus · Accepted Answer

VALS™ (Values and Lifestyles) is a well-known system that segments the U.S. population based on psychological traits and consumer behavior, and it is used for strategic marketing applications.

________ Is a Well-Known System Based on Psychological Traits That