
Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:
A) more efficient marketing campaigns
B) increased mailings and response rates
C) better customer experience and retention
D) increased repeat sales
Correct Answer:
Verified
Q22: Because the latter steps in the data
Q23: The term data mining was originally used
Q27: On the commercial side,the most common use
Q28: Because the data mining is driven by
Q29: In an article in Harvard Business Review,Thomas
Q32: Because of their ability to model highly
Q35: Why has data mining gained the attention
Q36: What is a major characteristic of data
Q37: The simple split methodology splits the data
Q40: _ are essentially a hierarchy of if-then
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