Why has data mining gained the attention of the business world?
A) More intense competition at the global scale driven by customers' ever-changing needs and wants in an increasingly saturated marketplace.
B) Consolidation and integration of database records, which enables a single view of customers and vendors.
C) Significant reduction in the cost of hardware and software for data storage and processing.
D) All of the above

Question

Quizplus · Accepted Answer

All of the choices are factors that have contributed to the increased attention on data mining in the business world. More competition, consolidated databases, and reduced costs for storage and processing make it more feasible and advantageous for companies to use data mining to gain insights and make better decisions.

Why Has Data Mining Gained the Attention of the Business