Question 1

Web 2.0 refers to Web-delivered services and content paid for by ________.

Accepted Answer

Web 2.0 services and content are typically paid for by advertisers through methods such as display ads, sponsored content, and targeted advertising. While some Web 2.0 platforms may also generate revenue through direct user payments or investor funding, advertisers are the primary source of funding for these types of services.

Question 2

Which of the following observations regarding the value of social capital is true?

Accepted Answer

Social capital does not necessarily depreciate, but it can erode over time if relationships are not maintained or if negative interactions occur. However, depreciation can be ameliorated by adding value to interactions. Options A and D are incorrect as the value of social capital is not solely determined by the number of relationships or resources controlled, but also depends on the quality of relationships and the trust, norms, and reciprocity present within a network. Option B is also incorrect as entity assets, such as skills or resources, can be valuable in building social capital as they can be shared and exchanged within a network.

Question 3

According to Gossieaux and Moran, a(n) ________ is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

Accepted Answer

Gossieaux and Moran define a hyper-social organization as one that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities. Choices A, C, and D are not specific to this definition.

Question 4

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

Being linked to a network of highly regarded contacts can serve as a social credential, indicating that an individual is respected and trusted by those in their professional and social circles. This can enhance their reputation and make them more attractive to potential employers or clients. It is not viral marketing, crowdsourcing, or human capital, as those terms refer to other concepts.

Question 5

Web 2.0 encourages companies to provide software ________.

Accepted Answer

Web 2.0 encourages companies to provide software as a free service, rather than a licensed product with high fees or controlled releases. Non-installable products are also common in the Web 2.0 era, with many software applications being accessed through web browsers rather than downloaded and installed on the user's device. However, the emphasis on providing free services is one of the defining characteristics of Web 2.0.

Question 6

Which of the following is true of Web 2.0?

Accepted Answer

The answer of Which of the following is true of...

Question 7

Social capital, unlike traditional capital, ________.

Accepted Answer

Social capital can appreciate or depreciate with time depending on how it is used and maintained. Just like traditional capital, it can have positive or negative returns on investment. For example, a strong network of reliable contacts can appreciate in value over time, while a damaged reputation can quickly depreciate.

Question 8

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Accepted Answer

Nan Lin's four forms of value in social networks are information (access to knowledge and resources), social credentials (enhanced perceived status and reputation), personal reinforcement (emotional support and validation), and influence (ability to affect others' behaviors and decisions). While monetary benefit or popularity could potentially be derived from social networks, they are not explicitly listed as forms of value by Nan Lin. Security is also not listed as a form of value.

Question 9

Which of the following best represents the value of social capital?

Accepted Answer

The value of social capital is determined by the number of relationships an entity has, the strength of those relationships, and the resources available to that entity. Option A represents this formula accurately by taking into account all three factors. The other options either subtract or divide one or more of these factors, which is not an accurate representation of the value of social capital.

Question 10

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Accepted Answer

The strength of a relationship refers to the intensity or closeness of the relationship between an entity and the organization. The more strong the relationship, the higher the likelihood that the entity will do something that benefits the organization. The other options are not directly related to the likelihood of an entity doing something that benefits the organization.

Question 11

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Accepted Answer

The concept of social capital is based on the idea that social networks have value. Henk Flap defines social capital as the resources available to individuals and groups through their social connections. The value of social capital is determined by the number and strength of relationships, as well as the resources controlled by those related. Therefore, option B, value of social capital, is the correct answer. The other options (A, C, D) are not relevant to Henk Flap's definition of social capital.

Question 12

A person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium is called a(n) ________.

Accepted Answer

An active lurker is a person who observes and consumes content on a social medium but then shares or broadcasts it on some other medium. Nonkey user and SM sponsor are not appropriate terms for this definition. While key user is a valid term, it does not accurately describe the behavior of broadcasting content from one social medium to another.

Question 13

Which of the following revenue models is most likely followed by companies providing Web 2.0 services?

Accepted Answer

Web 2.0 companies often use a pay-per-click model, where they earn revenue from advertisers based on the number of clicks their ads receive.

Question 14

According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?

Accepted Answer

According to Gossieaux and Moran, a hyper-social organization is characterized by a transformation of thinking from market segments to tribes. This means that the organization shifts its focus from targeting specific market segments to building relationships with like-minded individuals or communities (tribes) through social media. Options A, B, and D are not characteristics of a hyper-social organization according to the authors.

Question 15

The hyper-social organization model developed by Gossieaux and Moran advocates ________.

Accepted Answer

The hyper-social organization model developed by Gossieaux and Moran emphasizes the importance of creating mutually beneficial relationships where both parties gain value. This approach focuses on building trust and fostering collaboration rather than simply trying to control or manipulate others for effectiveness. It also encourages the use of social media as a tool for building these relationships, rather than viewing it as a one-way communication channel for the organization. Therefore, option D is the correct choice.

Question 16

A characteristic of Web 2.0 is that the value of a Web site increases as the number of users ________.

Accepted Answer

Web 2.0 is based on a user-centered design that encourages participation, collaboration, and sharing. As more users engage with a website, they generate more content, interact with each other and offer feedback that contributes to a site's value. This network effect enables sites like Facebook, Linkedin, and Twitter to grow exponentially in popularity and value over time. Therefore, the correct choice is C, increases over time.

Question 17

According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them?

Accepted Answer

Sensing involves identifying and understanding important communities, their activities, interests, and how organizations can relate to them.

Question 18

Which of the following is one of the principal means that companies implementing Web 2.0 are most likely to use to attract viewers?

Accepted Answer

Companies implementing Web 2.0 are most likely to use free content as one of the principal means to attract viewers. This is because Web 2.0 is characterized by user-generated content and collaboration, and by offering free content, companies can encourage user participation and engagement. Additionally, many Web 2.0 platforms monetize their services through advertising, and attracting more viewers through free content can increase their potential revenue from ads. Controlled releases, fixed product value, and fixed interface are not typical strategies associated with Web 2.0.

Question 19

Web 2.0 encourages ________, which occur when the output from two or more Web sites is combined into a single user experience.

Accepted Answer

Web 2.0 encourages mashups, which refers to the combination of output from two or more websites to provide a single user experience. Viral hooks are techniques used to encourage users to share content with others, web beacons are small images used for tracking website visits, and fixed interfaces refer to user interfaces that do not allow customization.

Question 20

Web 2.0 relies on ________ for revenue.

Accepted Answer

Web 2.0 relies heavily on advertising as the main source of revenue. Most of the Web 2.0 services are free to use, and companies generate revenue by displaying targeted advertising to their users. This advertising model has become the dominant revenue model for social networking sites, search engines, and other popular Web 2.0 applications. Software license fees and venture capital do not play a significant role in Web 2.0 revenue models. Controlled, fixed interfaces are also not related to revenue generation in Web 2.0.

Quiz 8: Social Media Information Systems