All of the following are examples of marketing decisions that may require policies EXCEPT
A) to be a market leader or follower.
B) how to make advertisements more interactive to be more effective.
C) to offer a complete or limited warranty.
D) to use heavy, light, or no TV advertising.
E) to use exclusive dealerships or multiple channels of distribution.

Question

Quizplus · Accepted Answer

The decision to be a market leader or follower is a strategic decision rather than a marketing policy decision. Marketing policies typically guide specific marketing activities like advertising, warranties, and distribution channels.

All of the Following Are Examples of Marketing Decisions That