Multidimensional scaling is used to determine
A) the size of a new building.
B) the size of a new department.
C) the amount of high-tech equipment a firm needs.
D) perceptual mapping.
E) market segmentation.

Question

Quizplus · Accepted Answer

Multidimensional scaling is primarily used for perceptual mapping, which involves analyzing and visualizing consumers' perceptions of the similarities and differences between brands or products. It helps companies understand how customers mentally process and categorize different options in a market.

Multidimensional Scaling Is Used to Determine