A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?
A) Internet advertising allows target audiences to learn more about products that interest them.
B) Exposure control is a problem associated with all media types.
C) The ability to avoid unwanted ads is an important aspect of privacy.
D) Audiences can be forced to watch the entire message using technology.
E) Internet advertising is too new to evaluate its effectiveness.

Question

Quizplus · Accepted Answer

A) Giving people the chance to avoid your ad sounds like a bad thing, but audience control can also allow interested people to interact with your message in a deeper way. Choice A, therefore, is a good response to the concern about audience control. Choice B is not a defense of Internet advertising, and it fails to respond to the issue of audience control. Choice C is a good argument for not forcing people to watch ads, but it isn't a defense of the power of Internet advertising. Choice D would introduce a greater problem, as consumers would avoid a Web site or technology that tries to control them. Choice E makes Internet advertising sound even worse.

A Problem Associated with Internet Advertising Is That the Audience