Which of the following, if True, would strengthen the argument for using television as the medium for the next campaign?
A) A study shows that the bulk of television audiences are teenagers and people over 65.
B) More than 43 percent of U.S. advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising.
C) The number of video-on-demand viewers is expected to quadruple during the next five years.
D) Increasingly, consumers are choosing not to watch ads.
E) Effective television ads are still capable of holding the audience's attention.

Question

Quizplus · Accepted Answer

E) Television sounds like a bad choice, as viewers can now skip ads. But if good ads can still be effective, as Choice E indicates, then maybe television could be a good choice after all. Choices A, C, and D all weaken the argument. Choice B says that television is still used as a medium, but we don't know if it makes sense for AudiO.

Which of the Following, If True, Would Strengthen the Argument