Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of _____.
A)perceptual mapping
B)positioning
C)cannibalization
D)market segmentation

Question

​Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of _____.
A)perceptual mapping
B)​positioning
C)​cannibalization
D)market segmentation

Quizplus · Accepted Answer

Market segmentation is the strategy of dividing a larger market into smaller groups of consumers with similar needs and characteristics. In this case, Brasco Motor Company has divided its customer base into separate groups based on the type of vehicle they are interested in purchasing. This allows the company to better identify and target the specific needs and preferences of each group with tailored marketing and product offerings.

​Brasco Motor Company Produces a Wide Range of Vehicles Such

Brasco Motor Company Produces a Wide Range of Vehicles Such