Social class as a marketing tool:
A)indicates which medium to use for promotion.
B)is solely a measure of income level and education.
C)offers few insights concerning consumer behavior.
D)has demonstrated that all classes of consumers shop in the same stores.

Question

Quizplus · Accepted Answer

Social class can be used to determine which medium to use for promotion. For example, advertising high-end luxury products in a glossy magazine would likely be more effective in reaching upper class consumers, while advertising budget-friendly products on social media may be more effective in reaching middle and lower class consumers.

Social Class as a Marketing Tool