Which of the following statements is true of the early majority section of consumers?
A) They come into the market during the introduction stage.
B) They are unaware that many hyped new product introductions will fade away.
C) They weigh the benefits and costs carefully when adopting a new product.
D) They make up the smallest market segment.

Question

Quizplus · Accepted Answer

The customers coming into the market in the growth stage are called early majority. They are pragmatists and are most concerned with the question of what the new technology can do for them. Before adopting a new product or service, they weigh the benefits and costs carefully.

Which of the Following Statements Is True of the Early