Which of the following customer segments as described in the chasm framework make up the mass market?
A) the early and late majority together
B) the early adopters alone
C) the technology enthusiasts and laggards together
D) the technology enthusiasts alone

Question

Quizplus · Accepted Answer

As described in the chasm framework, the early and late majority make up the mass market.

Which of the Following Customer Segments as Described in the Chasm