Gatekeep Utilities is a subsidiary of GW Enterprises.Gatekeep has a mission and product line that is unique from GW.Gatekeep's competitors are also very different from those of its parent,and the subsidiary markets to a very different group of customers.As such,Gatekeep can be described as a(n):
A)Product unit
B)Functional unit
C)Operational unit
D)Strategic business unit
E)Boston consulting group unit

Question

Quizplus · Accepted Answer

Gatekeep can be considered a strategic business unit (SBU), which is a distinct business with its own mission, product line, competitors, and market. SBUs are often used in large diversified companies, like GW Enterprises, to manage and measure different business segments. Gatekeep's unique mission, product line, and target customers differentiate it from its parent company, making it a separate and distinct SBU.

Gatekeep Utilities Is a Subsidiary of GW Enterprises