Juanita, a manager at a multinational organization, is trying to carefully scan and link the firm's internal environment to its external environment. The insights from this analysis will allow her to effectively leverage the company's internal strengths to exploit external opportunities, while mitigating internal weaknesses and external threats. In this scenario, which of the following managerial tools is Juanita employing?
A) Blake Mouton managerial grid
B) Ansoff's matrix
C) BCG analysis
D) SWOT analysis

Question

Quizplus · Accepted Answer

In this scenario, Juanita is using the SWOT analysis. SWOT analysis is a framework that allows managers to synthesize insights obtained from an internal analysis of the company's strengths and weaknesses (S and W) with those from an analysis of external opportunities and threats (O and T).

Juanita, a Manager at a Multinational Organization, Is Trying to Carefully