The Owners of Puff Ball Bakery Want to Open a Second

The owners of Puff Ball bakery want to open a second retail outlet. Which of the following scenarios is most likely to yield a competitive advantage?

A) Open a shop on an inexpensive piece of land near a new mixed-use residential and business district currently under construction.
B) Purchase an existing bakery from a business that closed due to declining sales and try to revive it.
C) Build a shop in a sparsely populated rural area where the land is inexpensive and few other bakeries exist.
D) Open a shop in a crowded downtown location where several other bakeries have been successful over the years.