Beats Electronics has been able to outperform Audio-Technica, Bose, JBL, Skullcandy, Sennheiser, and Sony in the high-end, premium headphone market. Which of the following statements accurately explains one of the main reasons for the success of Beats?
A) It produced the highest-quality headphones.
B) It created a perception that owning its products was cool.
C) It emphasized marketing over core competency.
D) It focused on sponsoring future athletic superstars.
Correct Answer:
Verified
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