A SWOT analysis would provide a definitive answer as to whether a firm's growing footprint in overseas markets is a strength or weakness.

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The results of a SWOT analysis are sometimes ambiguous, with certain features serving simultaneously as both opportunities and threats. A growing presence overseas can be seen both as a strength (increased brand exposure and a more diverse revenue stream) and a weakness (higher shipping costs, increased exposure to external threats such as economic downturns in foreign economies).

A SWOT Analysis Would Provide a Definitive Answer as to Whether