Question 1

Henry considered two criteria when he selected his laptop,efficiency of the CPU and the capacity of the hard disk drive.These features represent Henry's _____ criteria while buying the laptop.
A)recombinant
B)fulminant
C)discriminant
D)examinant
E)determinant

Accepted Answer

The term "determinant" refers to a factor that determines or influences a decision. In this case, efficiency of CPU and capacity of the hard disk drive were the two factors that determined Henry's decision to buy the laptop. Therefore, the best choice is E) determinant.

Question 2

Which of the following criteria is associated with emotional,symbolic,and subjective attributes or benefits that are associated with an alternative?
A)Discriminant criteria
B)Rational criteria
C)Hedonic criteria
D)Cognitive criteria
E)Utilitarian criteria

Accepted Answer

Emotional, symbolic, and subjective attributes or benefits are associated with hedonic criteria. Utilitarian criteria are associated with functional benefits, cognitive criteria are associated with logical and factual attributes, rational criteria are associated with economic benefits, and discriminant criteria are associated with distinctiveness and uniqueness.

Question 3

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Accepted Answer

Noncompensatory rules allow consumers to quickly and easily make decisions without weighing all attributes of a product or service. This is particularly useful in low-involvement situations where consumers may not have a strong preference or interest in the product, and want to simplify the decision-making process.

Question 4

A performance characteristic of an object is known as its _____.
A)benefit
B)feature
C)standard
D)quality
E)requirement

Accepted Answer

The answer of A performance characteristic of an object is...

Question 5

A consumer who disliked the color of a bag,but bought it as it was sturdy,has employed a noncompensatory rule when he/she chose the bag.

Accepted Answer

A consumer who disliked the color of a bag,but bought it as the bag was sturdy,has employed a compensatory rule when he/she chose the bag.

Question 6

Better picture quality is a(n)_____ of a high-definition television.
A)element
B)attribute
C)standard
D)feature
E)benefit

Accepted Answer

The answer of Better picture quality is a(n)_____ of a...

Question 7

Conjoint analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

Accepted Answer

Conjoint analysis is indeed used to understand consumer preferences and assess the relative importance of different product attributes by having consumers evaluate and compare multiple product profiles. The results can help inform product development, pricing and marketing decisions.

Question 8

A perceived favorable result that is derived from the presence of a particular feature is known as a(n)_____.
A)attribute
B)benefit
C)criterion
D)goal
E)function

Accepted Answer

A benefit is a perceived favorable outcome that a customer receives from a particular feature of a product or service. Attributes are the specific features of a product, criterion refers to the standards used to evaluate a product, goal is the desired outcome, and function refers to the purpose of a product or feature.

Question 9

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Accepted Answer

Compensatory rules do allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Question 10

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria
A)determinant
B)recombinant
C)fulminant
D)discriminant
E)examinant

Accepted Answer

Determinant criteria are related to the actual choice that is made. These criteria are the most important factors that influence the decision-making process. Hence, the evaluative criteria that are related to the actual choice that is made are known as determinant criteria. Options B, C, D, and E are not related to the concept of evaluative criteria.

Question 11

When Gemma attended her high school reunion after a gap of fourteen years,she decided to wear an expensive designer dress even though a dress she bought at a sale was much more flattering.Gemma wanted to make a fashion statement and also wanted the dress to reflect her successful career as an editor for a well-known fashion magazine.Which of the following criteria is most likely responsible for Gemma's choice of dress?
A)Relative criteria
B)Rational criteria
C)Hedonic criteria
D)Egalitarian criteria
E)Utilitarian criteria

Accepted Answer

Gemma's choice of dress is motivated by hedonic criteria, which focuses on the emotional and aesthetic appeal of a product rather than its functional benefits. She wants to make a fashion statement and convey her successful career through the dress she wears, indicating that it is more about the emotional satisfaction she gets from wearing an expensive designer dress rather than a practical consideration.

Question 12

Following the compensatory rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.

Accepted Answer

Following the conjunctive rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.

Question 13

When consumers make a decision regarding which laptop to purchase,they consider features such as,hard-disk size,processor speed,weight,and screen size,as well as the benefits associated with these features.These features that consumers consider while assessing whether a particular laptop will satisfy their requirement can be best described as the _____ criteria.
A)evaluative
B)associative
C)recombinant
D)adaptive
E)accumulative

Accepted Answer

The criteria that consumers consider while assessing whether a particular laptop will satisfy their requirement are evaluative criteria. These criteria help customers to evaluate the alternatives available to them and determine which one best meets their needs.

Question 14

The attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.
A)associative
B)adaptive
C)evaluative
D)recombinant
E)accumulative

Accepted Answer

Evaluative criteria are the attributes, features, or potential benefits that consumers consider when evaluating possible solutions to a problem. These criteria are used by consumers to compare and select between alternative solutions. Associative criteria are the attributes or features associated with a particular product or brand. Adaptive criteria refer to the criteria that change over time as a result of experience or learning. Recombinant criteria involve the combination of various features or traits to create a new, superior product. Accumulative criteria refer to the incremental benefits that a product or service provides over time.

Question 15

Certain characteristics of an automobile,such as a navigation system,automatic gear change system,and safety air bags,that are relevant to how it functions or operates,are examples of the automobile's _____.
A)features
B)outputs
C)criteria
D)objectives
E)elements

Accepted Answer

These characteristics are specific features of the automobile that contribute to its functionality and performance.

Question 16

A consumer who wants to buy only a black-colored handbag regardless of the brand is employing a compensatory rule.

Accepted Answer

A consumer who wants to buy only a black-colored handbag regardless of the brand is employing a noncompensatory rule.

Question 17

While deciding between two alternatives,if information about some attributes is not available,consumers tend to weigh the criteria that are common to both alternatives quite heavily in the evaluation.

Accepted Answer

This is known as the commonality effect or common features effect, and has been observed in consumer decision-making research.

Question 18

When noncompensatory rules are used,strict guidelines are set prior to selection,and any option that does not meet the specifications is eliminated from consideration.

Accepted Answer

Noncompensatory rules are used to eliminate options that do not meet strict guidelines or specifications. This means that any option that does not meet these guidelines is immediately removed from consideration, regardless of how well it performs in other categories or factors. Thus, there are no trade-offs or compensation for poor performance in one area with strong performance in another.

Question 19

Following the lexicographic rule,the consumer selects the product that he or she believes performs best on the most important feature.

Accepted Answer

According to the lexicographic rule, the consumer selects the product that performs best on the most important feature, without considering the performance on other features. This means that the most important feature has priority over the others in the selection process.

Question 20

The efforts by companies to improve the objective quality of their products are limited by consumer perceptions of quality.

Accepted Answer

This statement highlights the importance of consumer perceptions in determining the success of a product or brand, as consumers may not always recognize or value the objective quality improvements made by a company.

Quiz 13: Decision Making Ii: Alternative Evaluation and Choice

Henry considered two criteria when he selected his laptop,efficiency of the CPU and the capacity of the hard disk drive.These features represent Henry's _____ criteria while buying the laptop.

Which of the following criteria is associated with emotional,symbolic,and subjective attributes or benefits that are associated with an alternative?

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

A performance characteristic of an object is known as its _____.

A consumer who disliked the color of a bag,but bought it as it was sturdy,has employed a noncompensatory rule when he/she chose the bag.

Better picture quality is a(n) _____ of a high-definition television.

Conjoint analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

A perceived favorable result that is derived from the presence of a particular feature is known as a(n) _____.