Question 1

When Carl migrated to England,he decided to stay in a cottage in Goodwood,Leicester,even though he had the option of staying in a better place.He opted to stay in Goodwood as the rent was reasonable and the neighborhood culture suited him well.Which of the following activities in the decision-making process best represents Carl's decision to stay in Goodwood?
A)Need recognition
B)Search for information
C)Evaluation of alternatives
D)Choice
E)Postchoice evaluation

Accepted Answer

Carl has already recognized his need for a place to stay and has searched for information about possible options. He evaluated the alternatives, including the option of staying in a better place, but ultimately made a choice to stay in Goodwood based on his preferences and budget. Therefore, the activity that best represents his decision is the choice.

Question 2

Situational factors influence the amount of search that takes place.

Accepted Answer

Situational factors such as the importance of the decision, time constraints, and information availability can influence the amount of search that an individual engages in before making a decision.

Question 3

Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.

Accepted Answer

Regret is more likely to be experienced when consumers exert much energy,experience more emotion,and utilize unfamiliar techniques during the search process.

Question 4

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect,or feeling,attached to the product or behavior under consideration?
A)Rational decision-making perspective
B)Experiential decision-making perspective
C)Functional decision-making perspective
D)Behavioral influence decision-making perspective
E)Implemental decision-making perspective

Accepted Answer

The experiential decision-making perspective assumes that consumers often make decisions based on their feelings or emotions attached to the product or behavior under consideration, rather than pure rationality. This perspective emphasizes the importance of sensory experiences, such as taste, touch, and smell, in influencing consumers' choices.

Question 5

A positive role of price exists when product price signals the desirability as well as the prestige associated with owning the product.

Accepted Answer

A higher price can often signal that a product is of higher quality or prestige, leading to increased desirability and demand. This can be a positive role of price in the market.

Question 6

The ability to control information flow increases the value of information and increases the consumers' ability to remember information that is gathered.

Accepted Answer

When information is controlled, it becomes more scarce and valuable. Also, limiting the flow of information can help people retain it better, as they are not overwhelmed with too much information at once.

Question 7

When Carl arrived in England,he compared four different options for accommodation,keeping in mind the budget as well as the neighborhood culture that would suit him.Which of the following activities in the decision-making process best represents Carl's comparison?
A)Need recognition
B)Search for information
C)Evaluation of alternatives
D)Choice
E)Postchoice evaluation

Accepted Answer

Carl is evaluating the different options for accommodation and comparing them based on his budget and the neighborhood culture that would suit him. This best represents the evaluation of alternatives stage in the decision-making process.

Question 8

Quality represents the perceived overall goodness or badness of a product.

Accepted Answer

Quality is a subjective measure of how well a product meets the customer's expectations and requirements in terms of its perceived overall goodness or badness.

Question 9

When Carl decided to migrate to England,he was preoccupied with looking up on the Internet for data on accommodation.He also talked with his friends and relatives in England on available options for stay on his arrival.Which of the following activities in the decision-making process best represents Carl's preoccupation?
A)Need recognition
B)Search for information
C)Evaluation of alternatives
D)Choice
E)Postchoice evaluation

Accepted Answer

Carl's preoccupation with looking up information on accommodation represents the search for information phase in the decision-making process. During this phase, individuals gather information from various sources to evaluate the available options for making an informed decision.

Question 10

Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases,carefully compare various brands of products on salient attributes,and make informed decisions regarding what brand to buy?
A)Rational decision-making perspective
B)Experiential decision-making perspective
C)Behavioral influence decision-making perspective
D)Functional decision-making perspective
E)Implemental decision-making perspective

Accepted Answer

The rational decision-making perspective assumes that consumers gather information, compare and evaluate various brands based on the attributes, and make informed decisions. This perspective is based on the assumption that consumers are rational and make decisions that maximize their utility.

Question 11

Search tends to decrease as a consumer's level of education and income increases.

Accepted Answer

Search tends to increase as a consumer's level of education and income increases.

Question 12

Which of the following is true about the consumer decision-making process?
A)Consumers always proceed through the activities in the decision-making process in a sequential fashion.
B)Consumers always complete the decision-making process once it is initiated.
C)Consumers' decision-making processes don't always involve a tangible product.
D)Consumers' decision-making processes operate independently of any value perceptions.
E)Consumers' decision making doesn't always involve choices linked to value.

Accepted Answer

The consumer decision-making process can involve both tangible and intangible products, such as services or experiences. The other options are incorrect as consumers may not always proceed through the activities in sequence, may not always complete the process, and their decision-making is influenced by their value perceptions and choices linked to value.

Question 13

The term evaluative criteria is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem.

Accepted Answer

Evaluative criteria are the attributes or features that consumers use to evaluate products when making a purchasing decision.

Question 14

It has been a month since Carl moved into a new apartment in Leicester.He spent most of his life savings on purchasing the apartment.He now considers his decision and feels that he has made the right selection in terms of the amount of money spent and the value received on the purchase.Which of the following activities in the decision-making process best represents Carl's consideration of his decision?
A)Need recognition
B)Search for information
C)Evaluation of alternatives
D)Choice
E)Postchoice evaluation

Accepted Answer

Carl's consideration of his decision, a month after moving into his apartment, falls under postchoice evaluation, which involves assessing whether the choice made was the right one, given the outcome experienced.

Question 15

Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.

Accepted Answer

Consumers who are very sensitive to price tend to be bargain conscious as they are more likely to make purchase decisions based solely on the price of the item. They are more likely to seek out deals, discounts, and sales in order to save money.

Question 16

Greg is considering the purchase of a new truck.He wants to purchase the best one within his budget.He searches the Internet,asks friends,and visits dealerships to learn more about different brands and their features.He even found a website where he can directly compare different brands to help him in his decision.Which of the following decision-making perspectives would best describe Greg's decision-making process?
A)Experiential decision-making perspective
B)Behavioral influence decision-making perspective
C)Functional decision-making perspective
D)Implemental decision-making perspective
E)Rational decision-making perspective

Accepted Answer

Greg is using a rational decision-making perspective as he is researching and comparing information to make the most logical decision within his budget.

Question 17

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?
A)Need recognition
B)Search for information
C)Evaluation of alternatives
D)Choice
E)Postchoice evaluation

Accepted Answer

The activity that represents Carl's perceived requirement is need recognition, as he realizes that he lacks suitable clothes for the winter. This is the first step in the decision-making process, where the individual becomes aware of a need or problem that needs to be solved.

Question 18

Price is information signaling how much potential value may be derived from consuming something.

Accepted Answer

Price reflects the cost of production and the perceived value of the product or service in the marketplace. Consumers use price as a signal of the potential value they may derive from consuming the product or service. Higher prices suggest higher quality, while lower prices may suggest lower quality.

Question 19

The term search regret refers to the negative emotions that come from failed search processes.

Accepted Answer

Search regret is the negative emotions people experience when a search process is unsuccessful.

Question 20

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?
A)Rational decision-making perspective
B)Experiential decision-making perspective
C)Behavioral influence decision-making perspective
D)Functional decision-making perspective
E)Implemental decision-making perspective

Accepted Answer

Tina demonstrates the experiential decision-making perspective, which emphasizes the role of emotions and experiences in influencing decision making.

Quiz 12: Decision Making I: Need Recognition and Search

Situational factors influence the amount of search that takes place.

Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect,or feeling,attached to the product or behavior under consideration?

A positive role of price exists when product price signals the desirability as well as the prestige associated with owning the product.

The ability to control information flow increases the value of information and increases the consumers' ability to remember information that is gathered.

When Carl arrived in England,he compared four different options for accommodation,keeping in mind the budget as well as the neighborhood culture that would suit him.Which of the following activities in the decision-making process best represents Carl's comparison?

Quality represents the perceived overall goodness or badness of a product.

Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases,carefully compare various brands of products on salient attributes,and make informed decisions regarding what brand to buy?

Search tends to decrease as a consumer's level of education and income increases.

Which of the following is true about the consumer decision-making process?

The term evaluative criteria is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem.

Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

Price is information signaling how much potential value may be derived from consuming something.

The term search regret refers to the negative emotions that come from failed search processes.

Tina,a consumer researcher,assumes that her buying decisions are influenced majorly by the emotions associated with the product,such as the enjoyment involved with the use of the product or service.Which of the following decision-making perspectives does Tina demonstrate?