Question 1

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny bought a cute bracelet for herself,though it was not a part of the shopping list she had made earlier.This spontaneous purchase is best described as _____ shopping.
A)epistemic
B)impulsive
C)utilitarian
D)affective
E)adaptive

Accepted Answer

Lanny's purchase of the bracelet was not planned or thought out beforehand; she made the decision on impulse while shopping. Therefore, the best description for this type of shopping is impulsive.

Question 2

Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.

Accepted Answer

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Question 3

Contrary to recommendations by consumer credit counselors,most consumers don't keep written track of their purchases,relying instead on their memories to keep track of the expenditures.This is an example of _____ budgeting.
A)performance-based
B)formal
C)programmed
D)participatory
E)mental

Accepted Answer

The consumers relying on their memories to keep track of expenditures without a written record is an example of mental budgeting. Mental budgeting is an informal approach to budgeting that relies on memory and mental accounting rather than formal systems or records.

Question 4

John is generally thrifty and believes in spending wisely.However,after a bad day at work,John went shopping and ended up buying and spending much more than he usually does.Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?
A)Consumer's buying power
B)Consumer budgeting
C)Consumer's mood
D)Consumer's orientation
E)Consumer's perception of security

Accepted Answer

John's mood is the most likely antecedent condition for his increased volume of purchase and spending. His bad day at work may have led to emotional spending where he sought comfort in material goods.

Question 5

Define atmospherics.Describe the atmospheric elements of a specific retail store or restaurant that you like.

Accepted Answer

The answer of Define atmospherics.Describe the atmospheric elements of a...

Question 6

Explain the concept of advertiming.Describe the best time to advertise the following products:
(a)swimming pool
(b)beer
(c)nasal spray
(d)cereal
(e)school supply

Accepted Answer

The answer of Explain the concept of advertiming.Describe the best...

Question 7

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny was trying to keep a track in her head of how much she was spending in an attempt to avoid going overboard and winding up with a huge credit card bill next month.This is an example of _____ budgeting.
A)formal
B)programmed
C)mental
D)performance-based
E)participatory

Accepted Answer

Lanny's attempt to keep track of her spending in her head without any formal or programmed budgeting method is an example of mental budgeting. She did not use any specific tool or system to manage her expenses but relied on her memory and self-control to stay within her limits.

Question 8

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny saw an advertisement in the morning for a new store that claimed to be the "right destination for all kinds of Christmas shopping," located in her little downtown area.She decided to go there instead of the mall to avoid the crowd in the mall.This is an example of a commercial that is based on the concept of _____.
A)cool hunting
B)meta-advertising
C)conquesting
D)advertiming
E)shockvertising

Accepted Answer

The answer of CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the...

Question 9

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith never forgets to replenish their stock of Caribbean coffee as her husband,a writer,generally feels groggy and sleepy after lunch in the afternoon.The coffee keeps him awake at such times.Which of the following temporal factors most likely accounts for Mrs.Smith's coffee purchase?
A)Time pressure
B)Time constant
C)Time reciprocity
D)Time of the day
E)Time of the year

Accepted Answer

Mrs. Smith's purchase of Caribbean coffee is most likely influenced by the time of the day, as her husband feels groggy and sleepy after lunch in the afternoon, and the coffee keeps him awake during this time.

Question 10

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith refrains from buying apples when they are not in season as they tend to be more expensive.Which of the following temporal factors most likely prevents Mrs.Smith from buying apples?
A)Time pressure
B)Time constant
C)Time reciprocity
D)Time of the day
E)Time of the year

Accepted Answer

Mrs. Smith refrains from buying apples when they are not in season, which implies that the temporal factor that prevents her from buying apples is the time of the year.

Question 11

Discuss the temporal factors that affect consumer behavior.

Accepted Answer

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Question 12

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny's shopping was focused on one thing-getting done with Christmas shopping on a single day.This is an example of _____ shopping.
A)impulsive
B)hedonic
C)epistemic
D)acquisitional
E)experiential

Accepted Answer

Lanny's shopping was focused on acquiring all the gifts she needed in a single day, which is characteristic of acquisitional shopping. She was not making purchases on impulse, seeking a pleasurable experience, gathering information, or searching for meaning, so options A, B, C, and E can be eliminated.

Question 13

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Accepted Answer

The answer of Define situational influences.How do situational influences change...

Question 14

Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.

Accepted Answer

The answer of Compare and contrast impulsive,unplanned,and compulsive shopping behaviors....

Question 15

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a pound of cocoa powder even though it was not on the list.However,she realized she needed it when she saw them on display.This activity of purchasing an item that was not in the list is an example of _____ shopping.
A)epistemic
B)impulsive
C)compulsive
D)decisive
E)unplanned

Accepted Answer

The answer of WEEKEND SHOPPING SCENARIO
The Smiths do their groceries...

Question 16

CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny did not want to go to a crowded mall as she only had a Saturday to do all of her shopping.According to this information,which of the following temporal factors had the greatest impact on Lanny's shopping experience?
A)Time pressure
B)Time constant
C)Time reciprocity
D)Time of the day
E)Time simultaneity

Accepted Answer

Lanny's time pressure, having only one Saturday to do all of her shopping, had the greatest impact on her shopping experience.

Question 17

Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.

Accepted Answer

The answer of Name and describe the four types of...

Question 18

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.The Smiths don't have a strict budget for these shopping trips.More often than not,Mrs.Smith relies on her memory to keep a tab on their expenditure.This is an example of _____ budgeting.
A)formal
B)programmed
C)mental
D)performance-based
E)participatory

Accepted Answer

The scenario describes Mrs. Smith relying on her memory to keep track of their expenditures, indicating that they are using mental budgeting. There is no mention of formal, programmed, performance-based or participatory budgeting.

Question 19

WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime.This is an example of a commercial that is based on the concept of _____.
A)cool hunting
B)meta-advertising
C)conquesting
D)advertiming
E)shockvertising

Accepted Answer

The answer of WEEKEND SHOPPING SCENARIO
The Smiths do their groceries...

Quiz 11: Consumers in Situations

Explain antecedent conditions.Give some examples of antecedent conditions that shape consumers' perception of value.

Contrary to recommendations by consumer credit counselors,most consumers don't keep written track of their purchases,relying instead on their memories to keep track of the expenditures.This is an example of _____ budgeting.

John is generally thrifty and believes in spending wisely.However,after a bad day at work,John went shopping and ended up buying and spending much more than he usually does.Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?

Define atmospherics.Describe the atmospheric elements of a specific retail store or restaurant that you like.

Explain the concept of advertiming.Describe the best time to advertise the following products: (a)swimming pool (b)beer (c)nasal spray (d)cereal (e)school supply

Discuss the temporal factors that affect consumer behavior.

Define situational influences.How do situational influences change a consumer's perception of value? Explain the three categories of situational influences.

Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.

Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.