An example of behavioral tracking is ____.
A)product sales histories
B)test market results
C)supermarket scanner data
D)survey findings

Question

Quizplus · Accepted Answer

Behavioral tracking refers to the monitoring and recording of individuals' actions, movements, and choices. Supermarkets and retailers often use scanner data to track purchase behavior and gather insights into shoppers' preferences and habits. This information can be used to inform marketing and sales strategies and optimize product placement decisions. Product sales histories, test market results, and survey findings are also valuable sources of data, but do not necessarily involve direct monitoring of consumer behavior.

An Example of Behavioral Tracking Is ____