Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?
A)internal records
B)proprietary marketing research
C)salesperson input
D)behavioral tracking

Question

Quizplus · Accepted Answer

Proprietary marketing research is conducted by a company to identify characteristics of their customers. This is different from internal records, which may provide data on past customer behavior but not necessarily characteristics or demographics. Salesperson input may also provide insights, but it is not a specific source of data like marketing research. Behavioral tracking is more focused on monitoring customer activity and may not provide in-depth information on customer characteristics.

Which Source of Input Data Is Represented When a Company